Yes they can: by allowing app developers to opt-in.

gfosco · on Dec 8, 2015

If the app uses a 'Safari View Controller' then it works just fine... That is something app developers can opt-in to, and it also provides the fastest browsing experience for users.

ino · on Dec 8, 2015

So that's why Twitter web views have ads even with content blockers enabled?

What's holding Twitter back? They've had updates recently.

anonred · on Dec 9, 2015

Safari View Controller can't be branded to fit with Twitter's app design.

ozmbie · on Dec 9, 2015

>What's holding Twitter back?

Their desire for advertising revenue perhaps.

joosters · on Dec 8, 2015

...then we'd still have users complaining about app developers taking away their freedoms!