The "Kite Effect": when a company implements a marketing strategy that does more... | Hacker News

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jdenning on July 24, 2017 | parent | context | favorite | on: How a VC-funded company is undermining the open-so...

The "Kite Effect": when a company implements a marketing strategy that does more to deter potential customers than attract them.

tanepiper on July 24, 2017 [–]

Blows them away in the wrong direction

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