Actually there is Wechat's subscription accounts, which is for the more in-depth analysis and long posts. So it's more of a market segmentation strategy I would say.
Sort of similar to how Instagram and New Yorker work in US. You can use/read either of them, or both.
I would like to write something on Wechat subscription accounts soon, which like douyin so few people outside the Chinese circle knows.
Edit: Instagram is a better example than Snapchat.
I agree, though Instagram is images based with plenty of sources for good contents (photos created by shopping web site, the makers of those products, etc.), but videos are not as plentyful.
Sort of similar to how Instagram and New Yorker work in US. You can use/read either of them, or both.
I would like to write something on Wechat subscription accounts soon, which like douyin so few people outside the Chinese circle knows.
Edit: Instagram is a better example than Snapchat.