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FB cannot be privacy focused, the business model prevents it, there history belies it. How many times do you bang your head on a wall before you say no more?


FB's average revenue per user is $7.37.

Unless they move into fully subscription based service (good luck), I don't see any way for them to make that kind of money without using carefully targeted ads.


I don’t believe Facebook will ever offer true end-to-end encryption. They will hold the master keys and allow themselves to inject whatever they want into “your private living room” while giving users the perception of privacy and secrecy.

Or they will try to monetize the metadata but keep the message body encrypted.

This feels like Zuckerberg embracing the backlash he’s ignored and dismissed for so long and now trying to use it as a selling point because his traditional growth model is beginning to show signs of slowing.


They could also do "real" e2e encryption but perform keyword analysis on the message's content on the client


Did a web search for that number to complete: it's $7.37 per user in Q4 of 2018, and that number is averaged over the whole world. In the US, it's >$30.




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