I have a little sympathy for him but not very much. Sheep farming has a terrible impact on the environment, huge areas of land where they graze are barren. It only exists due to subsidy, one of the few benefits of Brexit is we may be able to kill it off completely once out of the CAP.

A lot of the competition in the UK comes from New Zealand lamb where they have a better climate for raising sheep. It doesn't have much to do with industrial farming, it's more about their ability to grow grass year round.