The choice is in you wanting to reach iPhone users in the first place. If you don’t want to support Apple and their App Store, don’t make apps for iPhone. Maybe spend your time developing for a platform you feel more ideologically-aligned with. If you can’t make a living doing that, accept the hobby status of that endeavor and live your life. There are plenty of projects I’d love to get paid to work on but can’t yet, because I don’t care to sell to the speculative software development market.