I think the industrial design of the Switch has a very smooth “fun per minute of setup” and I think that’s a big edge it has for families with younger children.

Or, a user doesn’t need to set up a computer and install a digital client like Steam. Switching input mappings is easy, and taking the entire device with those same input mappings to another room is simply picking things up. I love to play games on a computer, but it takes a lot more work compared to a console, let alone the Switch. I think that’s why it’s kept such a strong attach rate.