The story I heard (link below) is that a Japanese fashion businessman wanted to fly his entourage around the moon and back. https://apnews.com/ef359e63b98b4263b4ac0eea28988538/SpaceX's...

That's unrelated (Starship, not Crewed Dragon).

There are 4 unnamed tourists set to fly next year. Tom Cruise is also in negotiations to film in space using Crewed Dragon, which would presumably involve at minimum Mr. Cruise plus a cameraman.

Tom Cruise and presumably at least one camera person for a movie on the ISS

He just wants to go to space and get a tax deduction by counting it as a business expense.

Of course, his taxes are already earmarked for Scientology.