"Consumer rights" is nebulous and meaningless in this context. No legal right is being infringed upon. It is not against the law for a private business to control its platforms, in fact its something that private businesses routinely do and have done long before apple came along.
Marketing and PR is also unremarkable and not peculiar to apple. iPhone customers are absolutely not being lied to in the relevant sense - there is no representation that an iPhone will allow you to run any software outside that approved by apple in the app store.
"The customer should be able to do whatever they like" is a nice sounding dogma, but has no legal basis and isn't supported by standard practice for many products. Your example only demonstrates a power imbalance if we assume that the customer has already been forced to own an iphone for some reason. In reality the corporate and the consumer have the same power - the corporate to develop and offer a product on its terms, and the consumer to either accept that offer or to purchase a different product.
Developers demonstrably do benefit from apple's strengths. Their revenues are overwhelming on the back of an ecosystem built and maintained by apple essentially from scratch. If developers didn't benefit, they wouldn't develop for ios, simple as that.
The point is, the developers are on the same boat as apple, so sinking it is a case of cutting off your nose to spite your face. And there already are 'others' - it's not apple's fault that they're shit.
Marketing and PR is also unremarkable and not peculiar to apple. iPhone customers are absolutely not being lied to in the relevant sense - there is no representation that an iPhone will allow you to run any software outside that approved by apple in the app store.
"The customer should be able to do whatever they like" is a nice sounding dogma, but has no legal basis and isn't supported by standard practice for many products. Your example only demonstrates a power imbalance if we assume that the customer has already been forced to own an iphone for some reason. In reality the corporate and the consumer have the same power - the corporate to develop and offer a product on its terms, and the consumer to either accept that offer or to purchase a different product.
Developers demonstrably do benefit from apple's strengths. Their revenues are overwhelming on the back of an ecosystem built and maintained by apple essentially from scratch. If developers didn't benefit, they wouldn't develop for ios, simple as that.
The point is, the developers are on the same boat as apple, so sinking it is a case of cutting off your nose to spite your face. And there already are 'others' - it's not apple's fault that they're shit.