> it meets the needs of the average customer in your target market
In most markets, the average customer is a minority of customers. There is a lot of variety in each niche's demand. Maturity is having market coverage of those niches. Whether that coverage needs to be done by a single company is another question.
In most markets, the average customer is a minority of customers. There is a lot of variety in each niche's demand. Maturity is having market coverage of those niches. Whether that coverage needs to be done by a single company is another question.