I wished they took it one step at a time rather than tackling so many issues at once. Making a repairable laptop would be enough to jumpstart the mission.
Making it repairable, upgradable, customizable and using morally sourced raw materials seems like too much for a start-up to handle. If they focused on 1 or 2 goals at a time, I reckon they'd be able to manufacture these faster and cheaper.
> If they focused on 1 or 2 goals at a time, I reckon they'd be able to manufacture these faster and cheaper.
... they went from concept to manufacture of a completely new and novel laptop design in a year. The result, in that year, is a laptop that has a premium feel but is as cheap or cheaper than other competitors in the space, while also hitting all the marks on their mission of repairability and consumer focus.
This is, as far as I can tell, a complete, out-of-the-park success. I can't imagine how they could've executed any more flawlessly.
It's a similar mission to Fairphone. I imagine as soon as you try to do any one of these things in your product design (repair, upgrade, customize, sourcing, etc) then you get into suppliers, supply chains, and price points where doing all the rest of them is effectively straight forwards and not horribly costly.
Making it repairable, upgradable, customizable and using morally sourced raw materials seems like too much for a start-up to handle. If they focused on 1 or 2 goals at a time, I reckon they'd be able to manufacture these faster and cheaper.