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rvnx
on March 19, 2022
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If Google sucks then why is everyone still using i...
Approximate match allows you to sell approximate/related-match ads
35mm
on March 19, 2022
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Exactly. Even within the ad platform they keep pushing advertisers to target ‘broad’ keywords instead of ‘exact match’ ones.
richardfey
on March 19, 2022
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Brilliant observation, never thought of it. Now the quality degradation kinda starts to make sense.
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