I'm sure there are better examples, but this specific one actually does make the experience better for the reader. People often return to good blog posts and it's a lot easier to remember a title than a numerical id. If you can remember the title and know the url of the blog and it has a simple naming convention, you can bypass the search engine entirely and just go straight there. Sports sites are really good about this. <URL>/<LEAGUE>/stats always gets you the stats. <URL>/<LEAGUE>/standings gets you the standings. If you're curious how a team is doing or who currently leads in scoring or whatever, you know where to go without needing assistance from search.