How about optmising for the customer. Where profits were required, and where there was legitimate competition, this generally used to be a necessity. The "VC backed advice" cannot be to optimise for the customer because it must optimised for the client investor first. This often relies on giving away work for free to non-customers and operating at a loss in order to achieve anti-competitive "growth" and "scale" (according to the "playbook"). The non-customers are the "product", marketed as advertising targets for customers. The race ("sprint") is to acquire unfettered access to the majority of non-customers by getting them to sign in to or otherwise visit cookie-setting websites, install mobile apps, and/or purchase always online computers with pre-installed apps and other surveillance built-in.

A sad casuality of "tech" VC mania is that small scale online businesses are passed over. Apparently internet-reliant startups must all subscribe to VC ideals because that is the only way they can be funded. Selling products and services for profit to non-advertisers is largely ignored as a viable option due the incessant focus on the www's feudual robber barons and the army of robot-like "tech" workers who ignore the lack of ethics and absence of long-term sustainability ("best practices") and want to be just like them. Few are interested in independently-owned, "Mom-and-Pop" online businesses, except for the opportunity to turn them into sharecroppers.