Yes... that sort of thing doesn't scale, meaning that a large percentage of the population can follow that advice and positive results.
Things like basic hygiene, getting an education, developing good work habits... those things scale, and in fact the entire society benefits when everyone is doing that.
But the vast majority of people will not "build a brand" of any note. And in fact that can't happen, unless the attention economy drastically changes. (Meaning that now everyone can have 10K robot followers on Twitter, and that is somehow useful... I don't know, it doesn't make sense to me.)
In general, it seems this article redefines what luck is at the higher levels, and conflates "luck" with "power" (social, political, economic, etc.).
I believe the utility of 10k robot followers in Twitter is that it fools Twitter into thinking you and your tweets are interesting things that should be shown to more people, and thus starts to get you human followers. Unless Twitter figures out you've been buying followers and bans you and/or the robot followers before you get to the point where you've got multiple tens of thousands of human followers.
I meant more that every single user of Twitter now gets 10K robot followers. Then we're back to square one (or worse) and it is hard to stand out again. The platform would likely collapse at that point.
