If you want to maintain your current standard of living and start a business you need customers, investors, or savings. If you want to start any business, startup or lawncare and all points in between, you need customers, investors or savings.
So start by solving that problem.
P.S. the "90% of startups fail" is inaccurate and moronic. It gives no context on the type of business or the outcome. Starting a 1 million dollar / year lifestyle business is incredibly simple (not easy, but simple). Starting a fifty billion dollar pharma company is incredible difficult. Anyone saying "well I want to start the latter, not the former!" has never had a 1 million / year lifestyle business.
Any pointers on how it's simple to start a lifestyle company? I've always been venture backed so breaking into a market for a lifestyle business seems just as hard to me
So start by solving that problem.
P.S. the "90% of startups fail" is inaccurate and moronic. It gives no context on the type of business or the outcome. Starting a 1 million dollar / year lifestyle business is incredibly simple (not easy, but simple). Starting a fifty billion dollar pharma company is incredible difficult. Anyone saying "well I want to start the latter, not the former!" has never had a 1 million / year lifestyle business.