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> 2. We were very customer focused from day one, even before we incorporated. We signed up several customers (using LOIs) with just a deck, before we wrote any software.

How did you find these customers? Existing network or fanatical prospecting? Did you, your co-founder, or both close the deal?



We called them and asked if we could come visit in person and learn more about their business. I think you’ll be surprised how open people are to help - especially if you’re curious and let them talk about themselves.




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