lol, it was the product department, they like to think of themselves as higher ups, they see the VPs and execs galavanting around with business dinners and cocktail lunches and they want in, so they tell everyone light grey "unsubscribe" in 3em smaller font on a white background is a great idea, besides...the un-skipable FAQ splash screen will redirect them to solving their problem on their own which makes them feel accomplished and keeps them on the system while reducing support costs, see how awesome they are?
i've heard this circular corporate self righteousness too many times
Don't forget about "modernizing" the design. It needs to be modern. AKA it needs weeks of design people to copy what some popular website or app did that they personally think looks rad.
lol, it was the product department, they like to think of themselves as higher ups, they see the VPs and execs galavanting around with business dinners and cocktail lunches and they want in, so they tell everyone light grey "unsubscribe" in 3em smaller font on a white background is a great idea, besides...the un-skipable FAQ splash screen will redirect them to solving their problem on their own which makes them feel accomplished and keeps them on the system while reducing support costs, see how awesome they are?
i've heard this circular corporate self righteousness too many times