Find a cofounder or two who enjoy the sales and outreach aspects of things.
Since you identify as a full stack developer first, that probably means you’re not looking for hours and hours of time spent in Excel or QuickBooks or SAP, doing sales forecasting, etc. But those are important for big sales efforts. Instead, find people who like that, and are talented at it with a consistent track record.
I recommend this partially because I followed that approach, and we’ve had our company going for over a decade.
Since you identify as a full stack developer first, that probably means you’re not looking for hours and hours of time spent in Excel or QuickBooks or SAP, doing sales forecasting, etc. But those are important for big sales efforts. Instead, find people who like that, and are talented at it with a consistent track record.
I recommend this partially because I followed that approach, and we’ve had our company going for over a decade.