You're right. They might need to bring back MazdaSpeed to get the [gear|petrol]heads back on board, who seem to have either stayed put with Honda/Toyota/Subaru fandom, or to Hyundai for those who haven't. Or just put out another RX.
The tragedy of Mazda is that they already make one of the best cars in the world, but machismo / public opinion prevents too many men from enjoying the full glory of the Miata. But on the other hand, Mazda's refusal to move it beyond 'momentum car' holds it back. If they added ~30-40 horsepower to it, it could legitimately be stealing sales from cars thrice its price.
The tragedy of Mazda is that they already make one of the best cars in the world, but machismo / public opinion prevents too many men from enjoying the full glory of the Miata. But on the other hand, Mazda's refusal to move it beyond 'momentum car' holds it back. If they added ~30-40 horsepower to it, it could legitimately be stealing sales from cars thrice its price.