There are (1) people like J.K. Rowling, (2) people like Kiwi Farms, and (3) people who can’t tell the difference between (2) and (3). (3) likes to use the word “transphobic” indiscriminately.
To be fair I don’t know if the people involved are complaining about (1) or (2) or both but they are using a word that I am putting in quotes.