I think this is true. I'm sure there are practical reasons for a slow rollout, but this kind of exclusive rollout to flagship US stores will lead to a lot of coverage of people lining up get the device. It will generate worldwide demand for a product that many probably don't even know what they will do with it.

Very reminiscent of the rollout of Facebook which had an exclusive, Ivy league only presence, that eventually expanded out to everyone and their grandparents.

Another thing I just noticed in this release is how the device looks like ski goggles; an item already associated with 'coolness' and extreme sports but also wealth and exclusivity.