Amazon don't want to pay Apple's ransom, Apple has no part in the transaction, has no costs, yet is acting as the Mafia, demanding their cut if you operate on their territory. Giving in to Apple's crimes would be immoral.
Crimes? It's market economy, man. Apple created great phones. Think Apple and its phones are bad? Don't offer your app on them. Oh but everyone uses these phones. So if you're amazon you now offer the app in a half-assed way to capture customers but avoid giving Apple money for further improvement of their phones... Cool beans! Way to take care of your customers.
This is completely wrong and sportsteamy. Apple set the scene by getting away with a light wrist slap for colluding with major publishers. That set the scene for the book ecosystem as you see it now. Twisting the situation to fit a brand loyalty is in poor taste.
That's the point, if a lot of people use the platform you can't ignore it, so you're forced to either offer a bad experience or pay the extortion fee, EU will have to fix it I guess
