You're preaching to the choir with Jira alternatives. For devs, Jira more often gets in the way than helps. We're ok with a minimal set of features. In order to really get traction, you need to sell PM's and leadership types.
I agree, there is a real challenging disconnect between messaging for PMs/Leaders vs individual contributors and it boils down to organization size. Small companies and startups tent to be a lot more democratic about their choice of tools where as large organizations tend to be more pm/leadership driven with input from ICs.
Right now we are targeting the smaller companies that don't have a lot of PM experience or resources available. The dream being the slack story of IC driven product adoption :D
