I don't quite see the irony there. Bitkeeper earned good money for ten more years. I was working in a shop which paid $$$ per seat, per anno and many felt that was a fair deal. My own needs were rather simple and I would have been as happy using hg, but bitkeeper didn't give us much trouble and when, it was promptly resolved (one could actually call them).
> However, Larry conveyed his very legitimate worry that a fast,
stable open source project such as Mercurial poses a threat to his
business, and that he considered it "unacceptable" that an employee of
a customer should work on a free project that he sees as competing.
Something being ironic isn’t always a bad thing. Specifically this is situational irony as the thing the creator of Bitkeeper feared (open source ripping off his product) eventually became moot when he open sourced Bitkeeper.
https://en.wikipedia.org/wiki/BitKeeper