It's pretty easy for me to market us as "we do freelance programming". It's something most people that I talk to understand. I'm not sure how to market myself as a "solver of business problems".
I'd like to know patio11's opinion on this too, but for me, networking face-to-face with non-technical business people has done a lot to show me how valuable the basic knowledge I _do_ have is.
Though you may not think you know much about SEO or conversion, explaining the benefits that you pick up from casual reading on HN tends to bring the business cards out pretty quick.
I dunno, people who know programming know they need progammers. What kind of problems can be solved with programming, but the people don't know what programming is?
It's pretty easy for me to market us as "we do freelance programming". It's something most people that I talk to understand. I'm not sure how to market myself as a "solver of business problems".
Keep in mind we don't really know SEO that well.