These kinds of things are everywhere. To pick one at random, if you want to list a product on amazon.com, there's no shortage of consulting companies that will figure out how to make it happen. And then you can get a consultant for your amazon advertising (the ads that go on amazon.com to advertise other products also on amazon.com) and a consultant to help make your company the default choice when a customer clicks the buy button in the "buy box," and a few more. You can easily spend hundreds of thousands on these consultants.
Honestly, the Amazon hustle is a crazy and fascinating little ecosystem in a bunch of ways.
Spreetail, one of Nebraska’s biggest tech startups, specializes in this area. Not only for Amazon, but other marketplaces like Walmart, eBay, TikTok, etc.
I have mentally trained myself that every time I read the word "Oracle", I replace it with "Larry Ellison needs a bigger yacht". Thus far, this has worked great for me in staying away from paying that organization even one dollar.
Oh but it gets better. Many of them are ex oracle employees. It's a huge racket that exists for itself.