The problem here is that Google claims immunity on being a platform. "It's not use doing the trademark infringement, it's General-ScamCo"
And as it stands right now, US law is quite favourable to that defense. Even when in reality, it's obvious that advertising platforms are Publishers. That they not only make editorial decisions, but that making those decisions is the entire fucking point of them.
Besides the content of the ads, Google also chooses to place them in front of the search results and style them so that they are barely distinguishable from genuine results. They are also clearly profiting from this.
The problem here is that Google claims immunity on being a platform. "It's not use doing the trademark infringement, it's General-ScamCo"
And as it stands right now, US law is quite favourable to that defense. Even when in reality, it's obvious that advertising platforms are Publishers. That they not only make editorial decisions, but that making those decisions is the entire fucking point of them.