People used to have a dozen different instances of IE6 open. It was a pain to switch between them and it made your computer run slow. Firefox had tabs. And it had AdBlock. Those were things people wanted.
But these days, Chrome is plenty good enough for most people. Even if Firefox had a perfect privacy story and focused on their core users’ every whim, I don’t think their market share would grow.
Well then they need to close up shop or think of something else, because adding more ad tracking isn't a feature to anyone but predatory advertisers, and they will only keep paying you if users keep showing up.
For what it’s worth, I agree. Adding more tracking definitely isn’t going to help. But I don’t think there are any easy solutions. I definitely don’t envy the people in charge of Firefox’s product strategy.
But these days, Chrome is plenty good enough for most people. Even if Firefox had a perfect privacy story and focused on their core users’ every whim, I don’t think their market share would grow.