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Wow! This is something that's been rolling about in my brain but the author has elucidated it in a way beyond the thought and attention I gave this.

Anecdotally, I have seen and `read` multiple founders' posts and comments detailing the mistakes they have made, year after year, month after month.. and I went and made most of the mistakes all over again. I still see others follow the same path.. But why don't we apply the advice we read so often and makes so much sense?

I believe while the reading the articles, the advice resonates and makes sense but when we go into real world, it gets messy.. It is harder to notice the patterns. But one thing is true, when we do make those mistakes, we can then hark back to that advice and realize the wisdom in them. Atleast after that, it gets easier to not fall into those traps again and the advice is internalized.

So, what is the use of writing about your hard-learned advice, you ask?

1. We start noticing the patterns earlier thanks to the memory of the advice humming there at the back of your mind and so the learning is faster. 2. It gives one courage and confidence to get up, dust oneself off and try again, cause others have done that before me or you.



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