Why what should be? Why platforms with money pay people with no money? Why platforms with no money shut down?
It's not a very fun answer. Google gets a lot of ads to pay then to shove ads down the consumer's throats, and they can do this with no risk of users migrating. They "should" get more money because they more effectly do this than news websites, which have failed to appeal to advertisers effectively enough.
I don't really know what to do with that answer, though. Accept I'm the minority that will subscribe to paid avenues to support creators (or even care about other creator's well beings?) and move on?
No I’m asking why we should look at people who make video on YouTube differently than any other type of creator who publish elsewhere.
The original post I was replying to said:
> However as I mentioned in another reply in this thread, removing routes to monetisation and devaluing content in general (by making it be effectively a loss-leader for value-add sponsorships or memberships) will only have the effect of making YouTube non-viable for many, and especially those who necessarily have higher production values to make better quality (I’m thinking more thoroughly-researched, more interesting, that sort of thing) content.
And my answer was that this is no different than any other type of creator online.
> I’m asking why we should look at people who make video on YouTube differently than any other type of creator who publish elsewhere.
I don't know who's "we" here. But that's simply psychological. You will look at [person who make lots of money] differently from [person who can barely cover rent], if only because the latter may need more help you may be able to give.
There's no "should" here. And influencers aren't limited to YouTube. all my answers come down to "because they are backed by a trillion dollar corporation"
>And my answer was that this is no different than any other type of creator online.
Maybe instead of "but no one else makes money" to drag down, we should change the lens to "let's reward other mediums for being high quality and throrougly researched" to boost up other mediums of creation.
Especially in a time where we are already getting so much slop and misinformation (and we're not even close to the worst of the storm). I'm sure you seen enough of the internet to know most people will just accept the slop and at best take years of introspection before they realize why quality matters (others never do).
>Writing is no longer viable for many. I don’t see why YouTube should be this special case.
because Youtube is owned by a trillion dollar corporation but mostly powered by content creators. Substack isn't.
It's really that simple. most wringing isn't viable because there's no money in it, literally. There still is money in video ads.