I would say less big budget video. If we're being honest, YouTube is essentially television at this point. Many YouTube views, maybe even most, don't go towards individual creators. They go to Studios and the Jimmy Kimmel's of the world.
If someone like boxxy is making videos with a potato cam on her bedroom floor, I don't think she necessarily cares much about the monetization.
That USED to be the entire draw and appeal of YouTube. Then monetization came and surprise! The platform changed to be more monetizable, i.e. watered down and corporate.
The problem is that "cheap video" still costs a lot of money to ship to consumers. Things like PeerTube get around this by just doing a bad job of it, but if you want things like traffic steering and adaptive bitrate (and you do, because if you don't have these things, you will annoy the audience and they will leave), you are going to Pay The Money.
I would say less big budget video. If we're being honest, YouTube is essentially television at this point. Many YouTube views, maybe even most, don't go towards individual creators. They go to Studios and the Jimmy Kimmel's of the world.
If someone like boxxy is making videos with a potato cam on her bedroom floor, I don't think she necessarily cares much about the monetization.
That USED to be the entire draw and appeal of YouTube. Then monetization came and surprise! The platform changed to be more monetizable, i.e. watered down and corporate.