>it’s the ability to try things and get them wrong without dying. Often several things. If one of them works out, maybe they justify the rest
Yep, just look at 3M for instance. They were already an established chemical manufacturer, but they could afford to have some people spend their time investing adhesives. One of these was a total failure for the desired application (they wanted a strong adhesive for aerospace, they got a weak but reusable adhesive), but then they spent more time looking for applications for this, and now everyone and his dog uses 3M Post-It Notes.
Yep, just look at 3M for instance. They were already an established chemical manufacturer, but they could afford to have some people spend their time investing adhesives. One of these was a total failure for the desired application (they wanted a strong adhesive for aerospace, they got a weak but reusable adhesive), but then they spent more time looking for applications for this, and now everyone and his dog uses 3M Post-It Notes.