Where's the surprise? It's the classic business 2-step - drum up interest with "too good to be true" features, then cut them back. The marginal customers who need those features leave (and are too expensive to keep), everyone else is used to your product and stays.
Hetzner has been in this business for a very long time and I’m sure half the German small to medium sized companies use Hetzner. They have costs as well and with virtual servers they just assumed the usage pattern was similar to their eu data center and that didn’t work out so they increase the prices a bit. So that on average their calculation works out again.
Like, this is not Netflix tripling the prices over a few years.
