Because we're still in the "get them hooked" stage where AI startups and Google/Meta are losing money on AI.
Once they start properly monetising (aka making users pay for what it actually costs them to train and run), it will be a different story. The vast majority of people won't pay $20-30€/month for an LLM to replace their search engine. (And an analysis I saw of OpenAI's business model and financial indicated they're losing money even on their paid tier, per query).
They’ll instead accept being manipulated and fed content influenced by money, be it ads or individualized content that somehow serves whoever is paying for it.
Once they start properly monetising (aka making users pay for what it actually costs them to train and run), it will be a different story. The vast majority of people won't pay $20-30€/month for an LLM to replace their search engine. (And an analysis I saw of OpenAI's business model and financial indicated they're losing money even on their paid tier, per query).