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I personally don't know many executive's names outside of the CEO -- including at FAANG. So in your example, I wouldn't know who is being interviewed until I read the subheading.

It's a fuzzy science based on the author's estimation of how known a name is within their intended readership.



Nicely put.

From a brief look (https://www.techradar.com/uk/search?searchTerm=Craig+Federig...), it looks like Tech Radar expects more of their readers to know who Craig is - going from "Apple exec Craig Federighi" to just "Craig Federighi".

I couldn't find another article with Sameer Samat.

I wonder if a media outlets' intended or real audience could be inferred from indicators like this.




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