It’s not 2x the price, I paid under $900 for a brand new one.
Battery is $60. How much does a MacBook battery cost? How long does a MacBook battery take to repair and how much skill do replace need to replace it? How do you upgrade the storage capacity on a MacBook?
Worse how? RAM, SSD and main board can be upgraded as an when needed, which is the point.
I like Framework's aesthetics more than MacBook already, and like the little customisablity (i.e bezel, mismatched coloured parts etc). I can accept a lower quality screen (compared to MacBook), speakers and camera no problem.
I'm willing to pay higher than MacBook price for the above package due to superiority of Linux over MacOs and supporting this model in general. However, I draw a line in the sand at battery life, so Mac it is for me for the foreseeable future.
The fact that I can repair it, exchange every part, get every part, upgrade every part, and I never have to use a hairdryer or heat gun to do so.