Having experienced the Quest Pro I can say that Apple has absolutely no clue what the focus should be on.
Hint: being able to grab a well balanced headset that is so easy to put on as a cap. This makes you not think if you are going to watch or play in VR, you just do it.
I think Apple knows exactly what they're doing, but was forced to choose between making the product more about demonstrating their tech and end goals or being mass market mediocre and chose the former. Nobody would've cared about what amounted to a Quest wrapped in a Cupertino design with similar performance, specs, etc. It's very much in line with the original iPod and iPhone, both of which took a few iterations before becoming category-defining hits. It'll probably be the second or third-gen Vision device that'll fix the AVP's nits while also keeping or improving upon its strong points.
Hint: being able to grab a well balanced headset that is so easy to put on as a cap. This makes you not think if you are going to watch or play in VR, you just do it.