They have millions of “free” subscribers; said subscribers should be the test pigs for rollouts; paying (read: big) subscribers can get the breaking changes later.
This feels like such a valid solution and is how past $dayjobs released things: send to the free users, rollout to Paying Users once that's proven to not blow up.
If your target is security, then _assuming your patch is actually valid_ you're giving better security coverage for free customers than to your paying ones.
Cloudflare is both, and their tradeoffs seem to be set on maximizing security at cost of availability. And it makes sense. A fully unavailable system is perfectly secure.