There's a label and it rights "Ad" right under the name and description.

That we're even debating that this is clearly labeled as an ad is crazy talk.

That the first result is clearly marked as an ad is an opinion. One I don't agree with.

It’s not an opinion, the law states that ads must be “clearly” labeled as such, so if you disagree and think Apple is breaking the law, feel free to report them to the FTC and see how far you get.