> They didn’t sound great but they carried so much COOL
That's the trick Apple during the second Jobs tenure was most brilliant at: turning consumer electronics into a fashion accessory. Literally, making the sound of the earphones a secondary consideration, relative to their earring value.
That's the trick Apple during the second Jobs tenure was most brilliant at: turning consumer electronics into a fashion accessory. Literally, making the sound of the earphones a secondary consideration, relative to their earring value.