The article says height of the hood and massive A pillars. People like big and boxy.
Increased hood height kills people and creates an absurdly large blind area. Massive pillars add roll safety but create horrible blind spots in left hand turns.
As elsewhere in the thread, I drive a V60, and r/sportwagons host regular threads bemoaning the lack of good wagon options stateside. With the death of the focus and golf wagons, it's basically just luxury cars left, and not everyone wants to have a Mercedes, BMW, or Audi as their canoe trip vehicle, much less a freaking Porsche Panamera Turismo.
And nevermind that often these cars come with other compromises that signal they aren't really intended for "utility" use, for example the Taycan can't fit a regular tow receiver so forget about using a bike carrier with it other than the overpriced two-bike one that is available from the manufacturer.
Increased hood height kills people and creates an absurdly large blind area. Massive pillars add roll safety but create horrible blind spots in left hand turns.