Interesting. When we set this up we looked at maybe adding an automated build (transform) step on commit via our CI (Jenkins) server.
While the software developers are comfortable learning and using Markdown or other markup syntaxes, I eventually would like to spread this approach to other technical people in the company. In previous attempts at teaching basic scripting (Awk, Ruby, Python) to engineers who are comfortable writing complex logic operations in Excel and who can dabble in VBA - I found a lot of resistance to the idea of learning a new syntax. So I expect the evangelism required to get these colleagues to write in Markdown will be greater than showing them Lyx, which at least looks like one of the editing modes in Word.
I thought the main technical hurdle (for not dev crowd) in my current workflow was git as there exist a lot of good Markdown editors on all platforms ;)
While the software developers are comfortable learning and using Markdown or other markup syntaxes, I eventually would like to spread this approach to other technical people in the company. In previous attempts at teaching basic scripting (Awk, Ruby, Python) to engineers who are comfortable writing complex logic operations in Excel and who can dabble in VBA - I found a lot of resistance to the idea of learning a new syntax. So I expect the evangelism required to get these colleagues to write in Markdown will be greater than showing them Lyx, which at least looks like one of the editing modes in Word.