I'm glad that he didn't...in a hopeful sense anyway. I would have preferred this post to come after they truly did crush google in this space, as I think it is an inspiration to the small/new guys who intimidate and bully themselves from ever doing something because they just think that google and friends will swoop in and do it faster and better.

I have my reservations, but I hope that these guys create a better product and end up being bought out by google in the long run.