*Google said Mr Lush was a "valued creator" and that it had offered to pay for n...

orthecreedence · on June 23, 2015

I'm guessing it's a row change from one number to another in a database table somewhere.

There is no way in hell Google can't undo this change. They just don't want to.

threeseed · on June 24, 2015

And if that table is regenerated every hour by some algorithm ?

I agree that Google can fix this. But don't assume it's a quick 5 minute fix with an SQL client.

sp332 · on June 23, 2015

It's just odd that they're willing to pay money instead of doing the tiny change.

oh_sigh · on June 23, 2015

They probably don't want to set a precedent of doing this. For example, if BMW wants youtube.com/beemer, but frank beemer has had it for years, they probably don't want a precedent where poor Frankie gets to keep it.

grrowl · on June 23, 2015

Lush pays for their YouTube features and for ads, Matthew Lush does not.

orthecreedence · on June 23, 2015

Agreed, unless they got a significant amount of money to change the URL in the first place...in which case paying for marketing materials would most likely be a drop in the bucket.