Perhaps they sold it, but I can also see how adding special exceptions to their algorithm and policy would be more expensive and error prone than just paying Mr. Lush for new marketing materials. We just don't know.
What I do know is what I get from a Google search for 'lush':
1) www.lushusa.com
2) www.lush.com
3) www.youtube.com/user/lush (this is Mr. Lush's channel)
www.youtube.com/lush was not on either the 1st or 2nd page of web results, or even the 1st page of video results. Google seems to be indexing based on the 'user' addresses.
And if the URL change is due to an algorithm, then Lush Cosmetics can't do anything about it either, which hurts their brand too as many people now believe they deliberately stole an address from someone else and refuse to give it back.
This is why it's important to have your own domain name, if for no other reason than to redirect traffic to your youtube channel.
What I do know is what I get from a Google search for 'lush':
1) www.lushusa.com
2) www.lush.com
3) www.youtube.com/user/lush (this is Mr. Lush's channel)
www.youtube.com/lush was not on either the 1st or 2nd page of web results, or even the 1st page of video results. Google seems to be indexing based on the 'user' addresses.
And if the URL change is due to an algorithm, then Lush Cosmetics can't do anything about it either, which hurts their brand too as many people now believe they deliberately stole an address from someone else and refuse to give it back.
This is why it's important to have your own domain name, if for no other reason than to redirect traffic to your youtube channel.