Pardon me as I don't understand this blocking analytics or ads thing yet. Wouldn't a small web business which relies on Ad money be killed with this move ? Wouldn't someone who wants to provide content for ad money eventually have to pay Apple some cut for displaying ads on app. Wouldn't it drive the prices of ad as a result which would hurt small business who looks at internet advertising for their growth strategy ?
Small businesses aren't kittens, to be loved and protected regardless of anything. We fight shoplifting even though it disproportionately hurts individuals who rely on this business model - as opposed to big companies that have other, often legal, ways of stealing. We fight it because, like ads, it's a crappy business model.
Imagine if you Twitter ask you to pay per post or per view. Will you still use it ? Would that still be the Twitter we know of ? Many startups have for in their early stage considered ad money as one of their essential revenue stream and have built on it. Imagine if you have to pay everytime a dollar if you want to do a search and a lot more.
You're setting up a false dichotomy. Like advertising, your suggestion is one potential business model, but there are others. Thinking up another business model is a difficult problem, yes. But you can't stop ad blocking. Just like structural engineers have to deal with the fact that metals rust, website maintainers will have to deal with the fact that ad blocking is on its way towards ubiquity.
If twitter and google stopped alternatives would emerge without ad-supported business models and life would go on, there's no divine mandate they or what they do be valued at billions or even necessary forever.
I suspect that its a fundamental truth that small business need to be adaptable in order to be successful. If their users dislike the ads enough to put them on blocklists, then an alternative strategy might be in order.
Ads are fine. But Ads that consume vast amount of CPU/memory/mobile-data/battery resources or crash the browser are unacceptable. Also many people dislike ads that follow them around.
So only certain bad ads are bad citizens. Show us traditional ads that worked fine for years - and still do.
Ads are a stupid payment method anyway. It only pays up to a few cents per view at most. What if you want to be paid a little bit more? Overhaul your complete monetizing scheme?
Sorry but ads are a very effective and proven way for a web business to generate revenue. That is all together a different discussion on what is an effective way to monetize your web business. But my question is for small business or startups which already have a revenue and relying on that ad revenue. How will they be affected ?
The bottom has fallen out of the ad market recently. Anyway, content blocking is still opt-in. That means most people will never enable it, and the people who enable it are probably not going to click on your ads anyway. But most importantly, if users are going out of their way to avoid paying you, your business model is plain broken. No point trying to prop it up by banning ad blockers.
I wanted to stay away from the discussion weather ads are effective or not business model. My question was what would happen to the smaller sites who still monetize through ads.
Of course. So we can't possibly answer your question. Maybe they will be killed and maybe they won't.
But my point is, it's not Apple's fault at all. It's also hardly the fault of the ad blockers. It's all due to the users who intentionally install them and use them for their browsing. It's the users who are making the decision to block ads.
People should start learning from history. Microsoft tried just that, the launched a curated competitor to the WWW in 1995 along Windows 95 called "The Microsoft Network" (short MSN v1). Bill Gates micropayment per view vision he detailed in his book "The Road Ahead" just didn't work out. The free ads based WWW got very successful, and MSN v1 gone nowhere.
Last time Google disrupted the bad ads market when the annouced their Google text based ads 10 years ago. Now it's time to disrupt the ads market again, with a better "good" ads concept that is okay for the consumer so that they don't use adblockers.
