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"Wouldn't a small web business which relies on Ad money be killed with this move ?"

Yup.

"Wouldn't someone who wants to provide content for ad money eventually have to pay Apple some cut for displaying ads on app."

Probably, if they last that long.

"Wouldn't it drive the prices of ad as a result which would hurt small business who looks at internet advertising for their growth strategy ?"

Probably. Keep in mind that most people here don't care about small businesses making money, unless it's raising VC funds.



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